|
Advertiser Info (To view/request a media kit, click here.)
We look forward to featuring your advertisement in future editions of BusinessWoman!
Contact our sales department for information on how you can get your company to reach one of the most influential demographics in Pennsylvania! Call 717.285.1350 or email sales@businesswomanpa.com.
In no other media can you reach such an exclusive group of female business leaders and decision makers.
| 47% of women are employed |
| Women purchase or influence the purchase of 81% of all products and services |
| 86% of all personal wealth is controlled by women |
| Women make the decisions in 80-85% of all health care purchases |
| 81% of readers are within two reporting levels of the CEO, 44% report directly to the CEO |
| Women account for 50% of all business travel |
| 62% of all shareholders are women |
Most executive women balance career and family responsibilities:
72% are married and 64% have children |
The purchasing power and economic clout of women continues to grow exponentially as the number of working women with higher discretionary income climbs.
- Newspaper Captures Your Most Wanted -
Newspapers reach across various professions with readership increasing with more job responsibility. BusinessWoman is targeted to professional women, with higher incomes, more education and more job responsibility.
The measure of a medium should include its ability to reach a targeted market and to impact the person making the buying decisions. Women influence the purchase of 81 percent of all products and services.
Newspapers present readers with a rich editorial environment along with topics tailored to their professional interests. They are convenient, portable, can be reread or shared with others. Advertisers can place their messages where they will have a high likelihood of being read and acted upon by their target audience. BusinessWoman, with a readership of 25,000, gives you the opportunity to expand your marketing strategy to reach this prime market, offering an array of advertising options and rates. We invite you to call now to request more information at 717.770.0140 or 717.285.1350.
Direct mail to 10,000 women business leaders and decision makers, with a readership of 25,000+.
|
