Category : Career

What’s the Difference between Marketing and Advertising?

“What’s the difference between marketing and advertising?” As a marketing agency, you would think that we’d receive this question quite a bit, but in all honesty, we don’t. Many organizations and individuals talk about advertising and marketing in the same…

0 Comments / 95 View / December 1, 2017

Why Women Over 50 Should Join Nonprofit Boards

Serving on the board of a nonprofit is a wonderful, enriching experience, especially for women who are in their 50s (like me) or older. Aside from the joy of working for the public good, it can broaden your resumé and…

0 Comments / 136 View / October 31, 2017

Protecting Your Trademarks in Social Media

Use of social media has exploded in recent years. With people spending ever more time online, and fewer “captive audiences” tied to network television, companies increasingly turn to social media platforms, such as Facebook, Twitter, and Instagram, to promote their…

0 Comments / 301 View / October 31, 2017

Why a Small-Business Owner Should Hire an Attorney

It is not uncommon for business owners to look for legal assistance only in times of distress. For small-business owners, however, this could be a costly mistake in some situations, or an end to their business in others. Regardless of…

0 Comments / 123 View / October 1, 2017

So What Does a Sales Manager Really Do?

The U.S. Department of Labor’s Bureau of Labor Statistics says that a sales manager directs an organization’s sales team. Information on the bureau’s website indicates that in 2014 there were 376,300 sales manager positions in the U.S., and that number…

0 Comments / 101 View / October 1, 2017

Plated Meals, Food Bars, Global Flavors, and Bite-sized Treats— What’s Taking Center Stage at Corporate Events?

Whether the corporate event is a seminar or conference, a company retreat or an appreciation event, a teambuilding experience or a product launch, the food and drink are essential components to its overall success. No matter the event’s purpose or…

0 Comments / 144 View / August 31, 2017

Truly Together: Teambuilding Events for the 21st Century

Most co-workers are together eight hours a day. That’s 40 hours a week—sometimes more. Right? Or are we truly “together”? How much time do we really spend with each other, reaping the subtle communication benefits of face-to-face interaction? In 2017,…

0 Comments / 101 View / August 31, 2017

When Colleagues Collide: Improving Intergenerational Relations in the Workplace

As of May 2017, there were 153.5 million full-time and part-time workers in the U.S., according to the Bureau of Labor Statistics. And composing those current millions, three very different generations—baby boomers, Generation Xers, and millennials—collide. With communication gaps galore…

0 Comments / 291 View / August 1, 2017

Increasing Employee Engagement and Productivity through Effective Supervision

Many organizations today find themselves experiencing high turnover rates, and most managers and supervisors suggest the reason employees leave is for better pay. However, research suggests that most people are not leaving for more money, but rather because they are…

0 Comments / 409 View / July 28, 2017

The Employee New Wave: Generational Differences and Adjusting to Changing Needs in the Modern-Day Workplace

Keeping up with ever-changing employment issues can be a fulltime job for employers, and it is a task that now includes managing generational differences among employees and their work styles. As new generations enter the workforce, they bring with them…

0 Comments / 132 View / July 28, 2017