Category : Career

Diversity or Discrimination – What Are Your Hiring Concerns?

Affirmative action, equal opportunity employment, diversity, and inclusion — there are so many considerations when you’re trying to do the right thing as a business, hire the best people, and steer clear of anything associated with that nasty “D” word:…

The Personal — and Professional — Benefits of Volunteering

Women entrepreneurs and business owners face a number of challenges, not the least of which is time management. Yet, for many professional women, the upside of spending some of their very valuable time on philanthropic endeavors cannot be overstated. Charities…

LinkedIn: Another Great Way to Network

When Laura Adamson, CEO of Entrepreneur Marketing in Lancaster, first started her agency, she was too busy focusing on marketing her business rather than marketing herself. Now Adamson admits that she should have created her LinkedIn profile on day one….

Employment Practices in 2018 and Beyond

Whether you know a lot or a little about the United States Equal Employment Opportunity Commission — the federal agency responsible for enforcing federal laws that make it illegal to discriminate against a job applicant or an employee based on…

No Matter How Scary, Your Business Has to Change to Survive

At Simon Associates Management Consultants, we work with so many companies that resist change that we’ve been digging deeper into our own research, the work of Blue Ocean Strategists® W. Chan Kim and Renée Mauborgne, and the vast psychology and…

Employer Rights and Limitations in Pennsylvania’s Medical Marijuana Law

Pennsylvania joins a long list of states that recently approved the use of medical marijuana for therapeutic purposes. In fact, Pennsylvania officially became the 24th state in the country to do so. The main objective of this new law is…

Year-End Tax-Planning Checklist for Small Businesses

As we get closer to the end of the fiscal year, we become consumed with thinking about taxes. For this reason, year-end is a perfect time to think about business planning for the upcoming year. Given that you’re already in…

What’s the Difference between Marketing and Advertising?

“What’s the difference between marketing and advertising?” As a marketing agency, you would think that we’d receive this question quite a bit, but in all honesty, we don’t. Many organizations and individuals talk about advertising and marketing in the same…

Why Women Over 50 Should Join Nonprofit Boards

Serving on the board of a nonprofit is a wonderful, enriching experience, especially for women who are in their 50s (like me) or older. Aside from the joy of working for the public good, it can broaden your resumé and…

Protecting Your Trademarks in Social Media

Use of social media has exploded in recent years. With people spending ever more time online, and fewer “captive audiences” tied to network television, companies increasingly turn to social media platforms, such as Facebook, Twitter, and Instagram, to promote their…