In the old days, “brand” meant a type of product. Today, the definition is much broader. So what is branding? “A brand is a multidimensional tool,” said Mandy Arnold, president of Gavin Advertising, in York. “It is more than simply…
Crux, a woman-owned and certified business, offers clients more than 40 years of cumulative experience in marketing, design, and digital communications. We began by designing well-branded tradeshow exhibits, so we’re firm believers in the value and importance of exhibiting in…
Branding can be defined as the promise a business makes to its customer: what that customer can expect of a business’s products and services and what makes that business different from its competitors. It reflects who the business owner is…