Tag : social media

Growing a Tree: Building a Social Media Presence

“There’s no magic pill in social media,” said Rachel Strella, founder and owner of #Strella Social Media. “It’s more like growing a tree. You plant a seed and watch it grow to reap the benefits.” Strella is clear about the…

LinkedIn: Another Great Way to Network

When Laura Adamson, CEO of Entrepreneur Marketing in Lancaster, first started her agency, she was too busy focusing on marketing her business rather than marketing herself. Now Adamson admits that she should have created her LinkedIn profile on day one….

Protecting Your Trademarks in Social Media

Use of social media has exploded in recent years. With people spending ever more time online, and fewer “captive audiences” tied to network television, companies increasingly turn to social media platforms, such as Facebook, Twitter, and Instagram, to promote their…

Managing Employee use of Social Media

As social media use among people of all ages continues to rise, it should come as no surprise that such use is creating significant challenges within the workplace. Gone are the days when employees needed access to company-provided desktop computers…

Social Media Trends

It’s the latest trend in love: ABC reports that “social-media prenups” are on the rise. Social-media-savvy couples are setting expectations early when it comes to sharing information on Facebook, Twitter, Instagram, and similar platforms, so that neither partner shares unflattering…